Gametime Automates Software Negotiations With Vendr’s AI Agents

Overview

As Gametime scaled, its software footprint expanded quickly across data, infrastructure, and core business systems. Like many modern finance teams, a small group of leaders owned an outsized portion of vendor negotiations, renewals, and pricing validation.

Gametime partnered with Vendr to automate software negotiations, gain real-time pricing intelligence, and dramatically increase the amount of spend they could confidently manage—without adding headcount.

The Challenge

Gametime’s finance team faced a familiar problem:

• Growing SaaS spend across many vendors
• Limited finance resources to manage renewals and negotiations
• Inconsistent pricing visibility across tools and owners
• Significant time spent validating deals and chasing stakeholders

While larger contracts required discipline and rigor, manually reviewing contracts, gathering benchmarks, and negotiating with suppliers was not scalable. A single finance owner could only cover so much spend, and every additional contract added friction.

The Solution

Gametime adopted Vendr as its AI-powered negotiation layer for software buying.

Vendr combines real-time pricing intelligence, automated contract analysis, and AI-led supplier negotiations into a single platform. Instead of finance leaders manually managing every deal, Vendr’s agents handle the heavy lifting—backed by expert support when needed.

Depending on the deal, Gametime leverages:

• Real-time pricing intelligence through Vendr’s pricing agent to instantly understand fair market pricing
• Automated contract analysis to surface risks, inefficiencies, and savings opportunities in minutes
• AI-led supplier negotiations to manage vendor back-and-forth end to end
• Expert SaaS advisory for strategic guidance on high-impact or complex negotiations

This agent-led approach allows Gametime to apply consistent rigor across far more spend, without increasing internal workload.

The Impact

By shifting negotiations and pricing validation to Vendr, Gametime dramatically expanded its coverage while reducing the time required per deal.

Instead of finance leaders manually validating pricing and negotiating contracts, Vendr provides instant pricing benchmarks and executes negotiations autonomously—freeing the team to focus on higher-value strategic work.

Dave Zaragoza, CFO at Gametime, shared:

“Vendr pays for itself through the savings it delivers. They give us instant confidence that we’re paying competitive rates across our software stack, and when there’s an opportunity to do better, their platform—backed by Vendr’s negotiation experts—automates the negotiation to drive real, measurable savings.”

In addition to time savings, Vendr consistently delivers financial impact. The savings generated through agent-led negotiations more than justify the investment, allowing Vendr to effectively pay for itself while reducing operational burden.

How Gametime Uses Vendr Day to Day

Gametime primarily relies on Vendr’s AI-led supplier negotiations, using automated workflows to handle pricing discussions and renewals with vendors.

Before engaging suppliers, the team uses Vendr’s pricing agent to instantly understand what similar companies are paying—eliminating guesswork and strengthening leverage from the first conversation.

For more complex deals, Gametime layers in automated contract analysis and advisory conversations with Vendr experts.

Shankha Palansuriya, Strategic Finance Manager at Gametime, noted:

“Vendr takes a lot of the manual work off my plate. The combination of real-time pricing, turnkey negotiations, and expert support lets us cover more spend without adding more headcount.”

This model allows a lean finance team to support a growing organization—while maintaining consistency, leverage, and speed across negotiations.

Looking Ahead

As Gametime continues to scale, the focus is on expanding Vendr adoption across more internal stakeholders, ensuring pricing intelligence and negotiation automation are consistently applied across the business.

By embedding Vendr deeper into its buying motion, Gametime aims to further reduce manual effort, standardize negotiations, and ensure every software dollar is spent efficiently.

About Vendr

Vendr is the AI negotiation platform for software buyers. Built on billions of dollars of real contract and pricing data, Vendr provides real-time pricing intelligence, automated contract analysis, and agent-led supplier negotiations—helping companies cover more spend, save time, and never overpay for software.

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